On 5 November 2009, BizCommunity.com reported that South Africa’s Cabinet approved a new and official international marketing logo that would replace some 70 logos used in the past for the quickly rising nation.
The importance of this marque to a nation is perhaps second to none in their preparation for the 2010 World Cup. But the execution, as seen on BizCommunity’s comment board, gets mixed reviews. Something else is present not in the work, but in the commentary itself.
As a designer, I feel the execution could have been better. There are certain things I enjoy about the marque. The directionality of the gestalt, the looseness of the typography, the iconic nature of the reference and deference to the flag and its colors and their meanings. (It is subtle, but this is not the actual flag. The geometry references the shape of the actual flag in a very sophisticated way…
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